Travel Market Report: What to Know About Viking’s Expansion Plans for Europe’s Rivers
June 16, 2025 — The 11-day trip, which also included new port stops in the German towns of Karlsruhe and Marktheidenfeld, underscores Viking’s large-scale expansion plans in Europe. In all, the company has planned 10 new ships across the continent for 2025 and 2026, along with several new itineraries designed to take advantage of new port options and maximize time spent at beloved Christmas markets along the Rhine, Main, and Seine rivers, Richard Marnell, Viking’s executive vice president of marketing, told Travel Market Report. Ultimately, Marnell said the expansion is necessary to keep up with demand. “The objective for many of our passengers that we’re seeing is to experience as many Viking-perfected itineraries as possible,” Marnell said, adding travelers — especially last-minute cruisers — are currently being blocked out of sailings because they sell out so quickly.
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